Director of Marketing
Denver, CO
RESPONSIBILITIES
Strategic Marketing Leadership
Develops and executes a comprehensive marketing strategy aligned with company growth objectives and client relationship goals.
Partners with the Client & Project Development Director, executive leadership, business unit leaders and market sector leaders to support market expansion and client retention.
Leads brand positioning and messaging to differentiate the firm in competitive vertical market sectors.
Business Development & Pursuits
Oversees proposal and qualification efforts (RFQs, RFPs, SOQs) ensuring high-quality, on brand, and compliant submissions.
Collaborates with pursuit champions, preconstruction, business unit leaders and market sector leaders to develop win strategies and pursuit messaging.
Maintains and continuously improves proposal content, resumes, project sheets, and marketing collateral.
Ensures compelling, compliant, and differentiated proposals and interview materials that highlight technical expertise, safety, and project execution.
Leads customer relationship management (CRM) system and business opportunity information capture and data management.
Establishes KPIs tied to pursuit outcomes, hit rates, brand visibility, and department return on investment (ROI).
Team & Resource Management
Leads, mentors, and develops the marketing team, fostering their professional growth and ensuring alignment with department and Company goals.
Manages external consultants, agencies, and vendors as needed.
Establishes workflows, schedules, and quality standards for marketing deliverables.
Brand, Communications & Digital Marketing
Oversees corporate branding, visual identity, and messaging consistency across all platforms.
Directs external communications, including press releases, project announcements, awards, advertising, and thought leadership.
Manages website content, social media strategy, email campaigns, and digital analytics.
Partners with Director of Internal Communications on internal communications campaigns and content to align on timing and consistency for external communications.
Awards
Oversees construction projects for award submittals such as ACE, SMPS MEA, ENR Rocky Mountain Regional Best Projects.
Develops and submits Company and employee owners for awards with Denver Business Journal, ENR, Mile High CRE, and other industry and regional publications.
Market Intelligence & Analytics
Tracks marketing performance metrics, proposal hit rates, and ROI.
Conducts market and competitor research to inform strategy and pursuit decisions.
Supports the development and implementation of the new customer relationship management (CRM).
After implementation, maintains CRM data and marketing databases to support client relations and leadership reporting.
Budget & Compliance
Develops and manages the marketing services budget development process.
Meets quarterly with executive leadership on annual budget plan.
Ensures all marketing materials comply with company policies, client requirements, and industry standards.
Oversees purchasing of marketing materials to ensure quality and budget compliance.
EDUCATION
Bachelor’s degree in Marketing, Communications, Business, or related field
EXPERIENCE
12+ years of marketing experience, with at least 5 in the commercial construction or AEC industry.
Master’s degree or professional marketing certification (SMPS CPSM) a plus.
Proven leadership experience managing proposal teams.
Extensive experience RFQs, RFPs, and pursuit driven marketing.
Experience supporting marketing of large-scale commercial vertical construction projects.
TECHNICAL SKILLS
Advanced working knowledge of Adobe Suite
Working knowledge of standard Marketing Automation and content management systems (CMS) platforms and Business Development software, CANVA, Hootsuite and WordPress preferred
Advanced working knowledge of Bluebeam, Microsoft Suite
Advanced technical writing, proofreading, editing
Advanced working knowledge of digital marketing
EMPLOYMENT REQUIREMENTS
Verifiable work references
Successful completion of post-offer background & drug screens
All positions at GH Phipps are considered safety sensitive. Position may be required to visit a construction site at any time.
In person, regular attendance required
SALARY AND BENEFITS
The salary range for this position is $120,000 – $150,000 annually and is dependent in experience and title/rank of position offered.
Employer-paid benefits:
Group Term Life and Additional Death and Dismemberment (AD&D) Insurance
Paid Family and Medical Leave Insurance (FAMLI) – Colorado residents
Short-term disability insurance
Long-term disability insurance
Employee Assistance Program
Elective benefits:
Health insurance with Health Savings Account (HSA) and Flexible Spending Account (FSA) options. The HSA account includes an employer contribution, and employees opting out of medical benefits receive an opt-out incentive.
Vision – VSP
Dental – Equitable
Supplemental Benefits:
Hospital Care
Critical Illness
Accidental Injury
Group Term Life Insurance
401K – automatic paycheck deductions as designated by employees
Compensation
Our compensation package includes a competitive salary, participation in our employee stock ownership program (ESOP) on your first day of hire, and eligibility in our annual bonus program. Annual ESOP contributions and bonuses are dependent on company performance and are not guaranteed from year to year. Both ESOP and bonuses are calculated on one’s eligible compensation for the year.
Holidays and Paid-Time Off
Employees get seven paid holidays (designated) and one paid floating holiday.
PTO may be used for vacation, sick time, or other personal matters and is based on years of employment and years of experience.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.